Direct Mail for Nonprofit Organizations

Your nonprofit organization needs a way to get its message out to individuals. Direct mail is one of the most effective ways to do this. It provides information about your organization to potential donors. In addition to getting the word out about the activities and needs of your nonprofit, direct mail allows you to maintain a relationship with individuals and companies who have already donated to your cause.

Why partner with Star Direct? Among the many reasons why we should be your Direct Mail provider is that we have developed customized duplicate mail eliminating software to ensure maximum cost efficiency for our clients. Say no to mail duplicates!

Need a direct mail campaign for your law firm done pronto? Rush jobs are our specialty! We can process over 50,000 pieces per hour and mail up to a million pieces within 24 hours!

If you try to communicate your nonprofit's needs by telephone, many times these calls are filtered by answering machines. It's also often difficult to find quality volunteers to make cold calls. Direct mail for nonprofit organizations and NGOs is the answer! While solicitations by telephone may go unanswered, your fundraising letters can and will bring you new donors.

It may be impossible to meet face to face with those who have contributed to your organization in the past. However, it's important to maintain an ongoing relationship with those who support your cause. Regular mailings to past donors can foster this ongoing relationship, which in turn will ensure future donations.

Creating and sending mailing campaigns to your past and present donors will keep your name fresh in their minds and is proven to increase referrals- meaning new donors. Using our direct mailing services to send your nonprofit’s marketing campaigns, saves money in various ways- from the printing to the mailing itself. We handle the job from A to Z so you can relax and concentrate on what the donors really count on you for! We can even assist you with creating and maintaining your mailing list.

The Executive Vice President of Marketing for the large national chain Staples, Shira Goodman, was recently quoted, “We track Return on Investment (ROI) on everything, and we consistently find that our direct mail pays off. In addition, part of the beauty of direct marketing is you can constantly think of new ideas and concepts and test them.”

According to a recent Adage article, “direct mail is 10 to 30 times more effective than email.”

In fact, direct mail response rates have been relatively stable since 2010. Additionally, when comparing response rates in the same study, 34 out of 1,000 customers responded to direct mail marketing while just 1 out of 1,000 customers responded to email.

A Huffington Post article using data compiled by Epsilon found similar results. This study finds that consumers “prefer direct mail over email about brands or products in almost every category, including financial services (36 percent to 8 percent), insurance (36 percent to 9 percent) and travel (21 percent to 13 percent).” The same study indicates that 50 percent of U.S. consumers prefer direct mail to email.

The recent Consumer Channel Preference Study by Epsilon Targeting found that 60 percent of U.S. consumers “enjoy checking the mailbox for Postal mail” and, compared with e-mail, direct mail is their preferred channel to receive financial service information and other important documents relevant to their lifestyle trends.

Epsilon’s conclusion is that “direct mail continues to serve as the channel of choice and most trusted for recipients of marketing information in many categories.” In fact, mail topped e-mail in 14 categories measured by the study.

Trust is a big reason. Consumers still struggle with the credibility of information they receive through social media channels.

Direct mailing is a viable long-term method of marketing for any nonprofit organization- and we’ve been privileged to be handling some of the biggest NPOs for over 20 years. Nonprofits from states all across the nation have entrusted us time and time again because we handle each job with “TLC” and professionalism and quality. When you are ready to start your first campaign, or ready to re-evaluate your current media optimization, consider partnering with us at Star Direct Mail. Our years of experience in the direct mailing industry will help your nonprofit to reach the masses and target donors in a professional and cost effective manner.

Our printing and mailing capabilities, expertly handled at our state-of-the-art 15,000 sq. ft. Mail Fulfillment Facility, combined with Star Direct Mail’s caring, expert team makes a real difference.

At Star Direct, Nonprofit=nonstop results.

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