Build Your Legal Practice Through Direct Marketing

If you are a lawyer interested in growing your practice, you need to communicate effectively with past, present and future clients. Direct mailing services can be a valuable addition to the marketing campaigns at your legal practice. Instead of waiting for your clients to seek you out when they need legal assistance, stay in contact through a newsletter or postcard mailing so you’re on their radar; or, create a direct mailing brochure to send out to local businesses and/or key prospective clients so that you can introduce your law firm by making a smart first impression.

Why partner with Star Direct? Among the many reasons why we should be your Direct Mail provider is that we have developed customized duplicate mail eliminating software to ensure maximum cost efficiency for our clients. Say no to mail duplicates!

Need a direct mail campaign for your law firm done pronto? Rush jobs are our specialty! We can process over 50,000 pieces per hour and mail up to a million pieces within 24 hours!

Creating and sending mailing campaigns to your past and present clients will keep your name fresh in their minds and is proven to increase referrals. Using our direct mailing services to send your law office's marketing campaigns, allows you and your staff to concentrate on the law instead of on the extra administrative details associated with advertising and printing. We will assist you through the entire process of direct marketing. We can even assist you with creating and maintaining your mailing list.

The Executive Vice President of Marketing for the large national chain Staples, Shira Goodman, was recently quoted, “We track Return on Investment (ROI) on everything, and we consistently find that our direct mail pays off. In addition, part of the beauty of direct marketing is you can constantly think of new ideas and concepts and test them.”

According to a recent Adage article, “direct mail is 10 to 30 times more effective than email.”

In fact, direct mail response rates have been relatively stable since 2010. Additionally, when comparing response rates in the same study, 34 out of 1,000 customers responded to direct mail marketing while just 1 out of 1,000 customers responded to email.

A Huffington Post article using data compiled by Epsilon found similar results. This study finds that consumers “prefer direct mail over email about brands or products in almost every category, including financial services (36 percent to 8 percent), insurance (36 percent to 9 percent) and travel (21 percent to 13 percent).” The same study indicates that 50 percent of U.S. consumers prefer direct mail to email.

The recent Consumer Channel Preference Study by Epsilon Targeting found that 60 percent of U.S. consumers “enjoy checking the mailbox for Postal mail” and, compared with e-mail, direct mail is their preferred channel to receive financial service information and other important documents relevant to their lifestyle trends.

Epsilon’s conclusion is that “direct mail continues to serve as the channel of choice and most trusted for recipients of marketing information in many categories.” In fact, mail topped e-mail in 14 categories measured by the study.

Trust is a big reason. Consumers still struggle with the credibility of information they receive through social media channels.

And when choosing a law firm, the trust factor becomes even more of a factor. It’s not as if the consumer is choosing something inconsequential, where they’re willing to risk it. Building a relationship with a trusted law firm is a decision that often impacts the lives of the individual for years, if not decades into the future. Consumers know this and they carefully scrutinize a law firm’s credentials and reputation before signing on.

Our 25 years of experience in the direct mailing industry, working with lawyers on their mailings, will help your legal practice to reach target clients in a professional and cost effective manner.

The best thank you is a referral, and some of our largest clients, who are lawyers, came from the referral of other law firms who have previously been working with us for many years.

We’re a family owned business and our front-end team is trained to build relationships and to go “above and beyond” when it comes to support services. And our job processing technicians who are less visible to the clients, are no less committed to proficiently handling each piece of mail.

We’ve got you covered from A to Z.

With the latest equipment, our printing and mailing capabilities are expertly handled at our state-of-the-art 15,000 sq. ft. Mail Fulfillment Facility. Then add another ingredient into the mix.. it’s Star Direct Mail’s caring team that makes a real difference.

Star Direct. A winning verdict every time.

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