Facts about Direct Mail


    A whopping 98% of consumers bring in their mail the day it is delivered, and 77% sort through it immediately.

    15% of all consumers receiving at least a catalog and 12% receiving at least a letter, postcard and/or flyer from a company made a purchase from the company's website. According to a survey of 6,400 online shoppers, households receiving print catalogs shop online more often and spend more meaningful time at retail websites. The results held regardless of age, income, region, or education for the survey respondent.

  • Source: Deliver magazine, July 2011


    On average, those who receive at least a catalog spend 28% more and buy 28% more items than those who do not receive a catalog.

    Direct Mail expenditures in the United States are expected to rise nearly $48 billion - a 5.8% increase over 2010.

    In 2010, catalogs had the lowest cost per lead/order, which was $47.61. Outbound telemarketing to prospects had the highest cost per lead/order of $309.25.


    Direct Order consumer DM sales are projected to grow 4.9% from 2009 to 2014.

    According to a recent Adage article, “direct mail is 10 to 30 times more effective than email.”

    In fact, direct mail response rates have been relatively stable since 2010. Additionally, when comparing response rates in the same study, 34 out of 1,000 customers responded to direct mail marketing while just 1 out of 1,000 customers responded to email.

    The Executive Vice President of Marketing for the large national chain Staples, Shira Goodman, was recently quoted, “We track Return on Investment (ROI) on everything, and we consistently find that our direct mail pays off. In addition, part of the beauty of direct marketing is you can constantly think of new ideas and concepts and test them.”

    A Huffington Post article using data compiled by Epsilon found similar results. This study finds that consumers “prefer direct mail over email about brands or products in almost every category, including financial services (36 percent to 8 percent), insurance (36 percent to 9 percent) and travel (21 percent to 13 percent).” The same study indicates that 50 percent of U.S. consumers prefer direct mail to email.

    The "18-34 Preference" for Direct Mail is TWO TO THREE TIMES GREATER for info about household products, health products, insurance and financial services than online sources such as social media.

    Star Direct Mail has been one of the most trusted DM companies nationwide for 25 years based on customer care, printing quality, leading-edge technology such as our revolutionary development of duplicate mail elimation software, the latest machines operated by expert, caring hands, and price. The latest technology in the DM industry is constantly updated by us to serve you better, and we can usually save customers a bundle in postage fees on their large mailings. Coupled with our in-house graphic design, list procurement, and complete array of in-house mailing options from our 15,000 sq ft state-of-the-art mail center (with a USPS office on site), Star Direct covers all the bases for both large and small clients.

    Star Direct. More than just the facts.

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