How Direct Mails Can Be Helpful To Associations

Direct mail is one of the leading marketing tools today. The mailings are always targeted, relevant, and personalized. With direct mail promotion, which uses a one-to-one marketing strategy, you can efficiently and effectively reach out to all the members of your association and woo others to join your association as well. The direct mail is sent to a specific targets depending on the preferred demographic composition of the group.

Why partner with Star Direct? Among the many reasons why we should be your Direct Mail provider is that we have developed customized duplicate mail eliminating software to ensure maximum cost efficiency for our clients. Say no to mail duplicates!

Need a direct mail campaign for your association done pronto? Rush jobs are our specialty! We can process over 50,000 pieces per hour and mail up to a million pieces within 24 hours!

The Executive Vice President of Marketing for the large national chain Staples, Shira Goodman, was recently quoted, “We track Return on Investment (ROI) on everything, and we consistently find that our direct mail pays off. In addition, part of the beauty of direct marketing is you can constantly think of new ideas and concepts and test them.”

Direct mail can also be used to engage members of the group as a means of communicating new ideas and motivating the members. Sending holiday cards, birthday cards and wedding cards with the association logo will help a lot in motivating the members and creating a sense of belonging.

According to a recent Adage article, “direct mail is 10 to 30 times more effective than email.”

In fact, direct mail response rates have been relatively stable since 2010. Additionally, when comparing response rates in the same study, 34 out of 1,000 customers responded to direct mail marketing while just 1 out of 1,000 customers responded to email.

A Huffington Post article using data compiled by Epsilon found similar results. This study finds that consumers “prefer direct mail over email about brands or products in almost every category, including financial services (36 percent to 8 percent), insurance (36 percent to 9 percent) and travel (21 percent to 13 percent).” The same study indicates that 50 percent of U.S. consumers prefer direct mail to email.

The recent Consumer Channel Preference Study by Epsilon Targeting found that 60 percent of U.S. consumers “enjoy checking the mailbox for Postal mail” and, compared with e-mail, direct mail is their preferred channel to receive financial service information and other important documents relevant to their lifestyle trends.

Epsilon’s conclusion is that “direct mail continues to serve as the channel of choice and most trusted for recipients of marketing information in many categories.” In fact, mail topped e-mail in 14 categories measured by the study.

Trust is a big reason. Consumers still struggle with the credibility of information they receive through social media channels. Direct mailing is a viable long-term method of marketing for any association. When you are ready to start your first campaign, or ready to re-evaluate your current media optimization, consider partnering with us at Star Direct Mail. Our 25 years of experience in the direct mailing industry will help your association reach target clients in a professional and cost effective manner, compounding the growth of your company.

Even though we've grown into one of the big success stories in our industry, we’re still a family owned business and our front-end team is trained to build relationships and to go “above and beyond” when it comes to support services. And our job processing technicians who are less visible to the clients, are no less committed to proficiently handling each piece of mail.

We’ve got you covered from A to Z.

With the latest equipment, our printing and mailing capabilities are expertly handled at our state-of-the-art 15,000 sq. ft. Mail Fulfillment Facility. Then add another ingredient into the mix.. it’s Star Direct Mail’s caring team that makes a real difference.

Star Direct. Associate with a Star.

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